03 Jul JIKO CHAMPIONS LAUNCH
BURN has launched a jiko referral pilot program that seeks to tap into its loyal customer database to market its cookstoves. The referral program dubbed ‘champions program’ will employ word of mouth to market and sell both the jikokoaTM and kuniokoaTM.
The ‘champions’ were selected among BURN’s 250,000+ customers, who believe in the cookstoves and are best placed to tell potential customers from their communities on the benefits of cooking on BURN stoves.
“The best way to spread the ‘good news’ of BURN stoves is by word of mouth, more so from the people who have cooked with the jikos, as their testimonies of jikokoa are more trustworthy,” said Mark Connor – from BURN’s Sales and Marketing team who is piloting the champions program in Kenya.
The first phase of the Champions program will only cover Kiambu County with plans in the future to roll it out to different Counties across Kenya.