innovative marketing Tag

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BURN Manufacturing launches ‘nyama choma’ competition to increase retail sales of its  newly launched clean energy wood cookstoves - kunikokoaTM. The ‘nyama choma’ offer seeks to encourage and motivate one of BURN’s major retailer, Tuskys Supermarket to sell its clean cookstoves to customers. “Innovative selling is what we...

BURN has launched a jiko referral pilot program that seeks to tap into its loyal customer database to market its cookstoves. The referral program dubbed ‘champions program’ will employ word of mouth to market and sell both the jikokoaTM  and kuniokoaTM. The ‘champions’ were selected among BURN’s 250,000+ customers, who...

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